Avid strengthens distribution in the US media market

BURLINGTON, Mass., March 08, 2022 (GLOBE NEWSWIRE) — Avid Technology, Inc. (NASDAQ: AVID) today announced the extension of its distribution agreement with Adistec Corp. in the American market for audio and video content production technologies. Since beginning their partnership last year to support businesses in Latin America, Avid® benefited from Adistec’s ability to accelerate channel partner logistics, finance and other business processes, enabling Avid to keep pace with demand for its content creation and management products in the areas of television, film, music and education in this region.

Adistec is a value-added distributor of data center, networking and security solutions, specializing in discrete business and technology requirements that vary widely from country to country. Adistec complements its product portfolio with cloud services running in multiple proprietary data centers, as well as extensive consulting and training services. Many media, IT and networking companies, including Fortune 1000 brands, rely on Adistec to expand their market reach and ensure delivery to customers.

Tom Cordiner, Chief Revenue Officer of Avid, said, “Avid initially approached Adistec to accelerate our collaboration with our many strategic partners so that they can better serve their local markets. Our progress with Adistec in Latin America has been very encouraging and we look forward to extending the benefits of this alliance to Avid’s US partner network and customers.

Adistec President, Fabian Sperman, said, “We are delighted to have earned the trust of Avid and its network of partners, who have built a loyal and unmatched customer base. We look forward to supporting the brand in the US and adding their success here.

This week, Avid and Adistec are co-hosting their first annual LATAM Summit, welcoming sales channel partners from across the region to explore Avid’s wide range of product innovations, content creation tools and platforms based on subscription and cloud to integrated solutions for media storage. and management.

Avid and Adistec collaborate on customer education activities including tutorials and networking events for the professional media community in cities across the Americas, including Miami where Adistec operates an Avid NEXIS® multimedia storage system in its data center and headquarters. Upcoming event topics include Immersive Audio Production with Pro Tools® digital audio workstation and remote collaboration in video post-production with Avid NEXIS | EDGETM. Follow Avid’s LATAM social media instagram.com/avidlatam, twitter.com/avid_ESPand twitter.com/avid_POR for updates on upcoming events.

About Adistec
Adistec is a leader in value-added distribution in the Americas, including the United States, Latin America and the Caribbean. Founded in 2002, our organization delivers 100% IT solutions through channels. We are a team of data center and security professionals bringing a portfolio of leading brands in each of these areas to our business partners. We strengthen the business of our partners through five business units: Distribution, Education, Professional Services, Cloud Solutions and Adistec Integrated Solutions.

Avid Powers Bigger Creators
People who create media for a living become greater creators with Avid’s award-winning technology solutions to create, manage and monetize today’s most famous video and audio content, iconic movies and TV series stunning, networked news and sports, recorded music and live performance. What began over 30 years ago with our invention of non-linear digital video editing has led individual artists, creative teams and organizations around the world to subscribe to our powerful tools and collaborate securely in the cloud. We continue to reinvent the many ways publishers, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities on avid.com and join the conversation on social media with the multitude of creative geniuses who choose Avid for a lifetime of success.

© 2022 Avid Technology, Inc., Avid, its logo, Pro Tools, Avid NEXIS and Avid NEXIS | EDGE are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All rights reserved. Other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

PR contact:
David Smith
[email protected]

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