Caesars Entertainment, Inc. today announced a multi-year strategic partnership with Peyton Manning’s Omaha Productions. Together, Caesars Sportsbook and Omaha Productions will launch Omaha Audio Network, a full-service audio production network, a variety of new digital series developed specifically for Caesars Entertainment and Omaha Productions’ social media channels, and a series of live events later this year.
“All of us at Omaha are excited to expand the relationship and let Omaha create compelling original content in partnership with our teammates at Caesars,” said Peyton Manning, founder of Omaha Productions. “Caesars has already proven to be an excellent partner on the projects we have done together.”
Launching later this year, The Omaha Audio Network’s exciting podcast lineup will feature talent from a wide variety of sports and will be available wherever sports fans enjoy their favorite podcasts. Through this strategic alliance, Manning and Omaha Productions will also serve as executive producers for a variety of new digital series that will air on Caesars Entertainment, Caesars Sportsbook and Omaha social networks. Series include “Mayne on the Street” with Caesars Sportsbook brand ambassador Kenny Mayne, “Celeb Shots” with Rachel DeMita and “One More Round” with Cooper Manning.
Building on the success of Caesars Super Bowl 2022 night featuring Peyton and Eli Manning at Caesars Palace in Las Vegas, Caesars and Omaha will also create a unique live event series for members of Caesars Top Loyalty Program , Caesars Rewards. The live event series will give Caesars Rewards members the chance to interact directly with Omaha content creators and the Mannings at upcoming activations at select Caesars destinations across the country.
“It’s not a sponsorship; it’s a strategic partnership,” said SHaron Otterman, Chief Marketing Officer at Caesars Digital. “We will collaborate with Peyton and Omaha to conceptualize, create and produce unique content in a way that only two leaders in sports and entertainment can do. We look forward to the rollout of the Omaha Audio Network Presented by Caesars Sportsbook, enabling unforgettable event experiences and creating compelling, must-watch content for our customers.
Caesars and the Manning family made history last NFL season with the first-ever responsible gambling commercial aired during NFL games and around the Super Bowl. Responsible gaming remains an important pillar of this expanded partnership and the Mannings will continue to highlight the resources Caesars Sportsbook provides bettors to stay in control of their gaming. The Caesars Sportsbook app offers tools to prevent problem gambling, including including deposit limits, spending limits, daily time limits and cool down time limits.
Caesars Sportsbook is currently available in 24 states and jurisdictions, 18 of which are mobile, and operates the most retail sportsbooks across the country. For real-time industry updates and to follow the Caesars empire, players can engage with the Caesars Sportsbook social handle @CaesarsSports on Twitter, Instagram and Facebook.