Capi partners with Malfy Gin for its new mixer

Australian beverage company Capi has teamed up with Malfy Gin for the launch of its sixth all-natural ingredient mixer Sunset Tonic – a rose-hued ode to coastal sunsets around the world.

“Consumer research indicates that the post-pandemic appetite for spirits and home blenders shows no signs of slowing down, so we wanted to launch something new and impactful to elevate the category,” says Emma Evans, CEO of the Capi group.

Designed to capture the imagination of conservatory mixologists everywhere, Capi Sunset Tonic is perfectly paired with the refreshing expression of Malfy Gin’s citrus-flavored limone and poured over ice in a classic tumbler to create the perfect gin and tonic at the sweet taste called Malfy Sunset.

“We have seen the rise of flavored gins in Australia, and easy perfect serving with a blend of Malfy Con Limone and Capi Sunset is ideal to continue to build consumer confidence in the use of these gins. We tested our four Malfy gin flavors, but it was the combination with Con Limone that balanced the citrus and fruit profiles with the traditional gin and tonic flavors,” says Eric Thomson, Pernod-Ricard Global Marketing Director. .

Harnessing the restorative energy of the sun and housed in CAPI’s signature 750ml recycled glass bottle, the perfectly homemade toner exudes bright notes of acidity, sweet pink grapefruit and tangerine, highlighted by Mount Lake salt. Zero and containing 25% less sugar than its predecessor, CAPI Classic Tonic. Likewise, delicious sun-ripened Italian lemons and Amalfi lemon zest enhance the fine botanicals and hand-picked juniper to make Malfy Con Limone an essential gin for any home bar.

“Sunset Tonic really sums up the CAPI brand and our position in the market today, ten years later.” explains CAPI’s director of product innovation, Thurman Wise. “His profile is honest and uses the highest quality ingredients. His proposal is a refresh. And its opaque pink color evokes the vibrant nature of summer coastal skies.

In keeping with Capi’s unwavering dedication to sustainable practices, the brand commissioned Victorian glass artist, Billy Crellin of Studio Dokola, to recast over 200 recycled Capi bottles into a strictly limited capsule of mouth-blown, narrow-rimmed tumblers. for the tonic. Release.

Bottling the brilliance of coastal afternoon sunsets, the locally produced, all-natural Sunset Tonic is the sixth product mix in the Capi brand’s growing beverage portfolio, which boasts over 20 impressive products from around the world. water, soda and pour.

Sunset Tonic’s unique all-natural ingredients include carbonated water, fructose, citric acid, flavors, natural colors, salt, and cinchona extract (0.5%). Capi Sunset Tonic will be available to buy from retailers across Australia from September, including select Coles and BWS outlets, and Dan Murphy Victorian stores. It will also be available to buy online at capi.com.au and through Amazon.

About Ethel Nester

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