Mercedes-Benz has launched a new collaboration with Apple Music and Universal Music Group for music in the car.
The partnership was formed on the basis that many recording artists already base their approval of a new mix of a track on how it sounds when played in a car.
Mercedes-Benz, Apple Music and UMG promised a “new era of in-car entertainment by making the in-car audio experience the benchmark for music production and playback quality.”
The new collaboration is based on the integration of Dolby Atmos Immersive sound in the optional Burmester premium 4D and 3D audio system offered in Mercedes-Benz vehicles equipped with the latest MBUX generation.
UMG allows its performers to base their song approval process on how the final mix sounds in a Mercedes-Benz and features the “Approved in a Mercedes-Benz” seal as the gold standard for sound. UMG also plans to set up a studio environment in Sindelfingen, Germany, based on Studio C at Capitol Studios, a world-leading music studio for Dolby Atmos mixing.
For the first time available natively in a non-Apple device, Spatial Audio‘s native integration with Apple Music’s Dolby Atmos makes music available in Dolby Atmos easily accessible to Mercedes-Benz and Apple Music customers.
Cars have become one of the most frequently used music devices. Over 70% of music consumers say they listen to music primarily in the car. Besides this, almost 72% of motorists say they cannot imagine a car journey without music, while for two out of three respondents, the quality of sound in the car is important or very important.
“Our collaborations with Apple Music and Universal Music Group are truly unparalleled and set a new benchmark in adding music content and platform expertise to our Dolby Atmos-enabled Burmester audio system,” said Ola Kallenius, Chairman of the Board of management of Mercedes-Benz. Band. “Through this partnership, an industry first, we are providing our customers with the extraordinary in-car audio experience they have come to expect from Mercedes-Benz. Apple and UMG share our vision and values, and together with Dolby, we will create a seamless and unique offering for our customers. »
The Burmester High-End 4D audio system uses speaker-type resonators with sound massage with surround speakers built into the seats.
Fans can now enjoy our artists’ music in Mercedes cars in a way that virtually transports them to the recording studio or the live stage.
Sir Lucian Grainge
Mercedes-Benz drivers already subscribed to Apple Music will have immediate access to an ever-growing selection of songs and albums available in Spatial audio with Dolby Atmos.
“Sound quality is hugely important to Apple Music, which is why we’re excited to be working with Mercedes to make Spatial Audio on Apple Music available natively in the car for the first time,” said Oliver Schusser, Vice President of Apple Music and Beats at Apple. “Spatial Audio is revolutionizing the way artists create and fans listen to music and it’s an experience impossible to explain in words; you have to hear it for yourself to appreciate it. With Mercedes, we now have even more opportunities to deliver fully immersive music to our subscribers around the world.
UMG actively encourages its artists and record labels to produce music mixed in immersive Dolby Atmos sound. Under the agreement, Mercedes-Benz will provide UMG with vehicles equipped with the Burmester premium sound system for creative and technical assurances, with the goal for UMG to ensure that its music receives the “Approved in a Mercedes” label. -Benz”.
Sir Lucian Grainge, Chairman and CEO of Universal Music Group, said, “This milestone in the history of recorded music is the culmination of years of working with our partners at Dolby to develop the Dolby Atmos Music format so that we can offer our artists an even broader palette. for their creative expression. With Mercedes, a company that shares our passion for quality and innovation, fans can now enjoy the music of our artists in Mercedes cars in a way that virtually transports them to the recording studio or the live stage. direct.
Dolby Atmos will first be available in the Mercedes-Maybach S-Class, Mercedes-Benz S-Class as well as the EQE, EQE SUV, EQS and EQS SUV.
“In 2021, we launched partnerships with Mercedes-Benz and Apple Music to bring music in Dolby Atmos to more people around the world,” said Kevin Yeaman, president and CEO of Dolby Laboratories. “Today, backed by a robust and growing catalog of music available in Dolby Atmos from our partners at Universal Music Group, these efforts combine to provide Mercedes customers with a uniquely immersive music experience in Dolby Atmos, establishing a new bar to know how the music should be heard in the car.
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