Metaverse Live Concert To Nft Labels – The Modern Face of Music and Music Technology

AI, Metaverse, Machine Learning – the new “cool” tech terms are now part of our daily lives and conversations at the dinner table. And interestingly, being a bit of a musician myself, I can attest to the fact that the music industry does not remain untouched by the impacts of these revolutionary technologies.

As social media seeps into every aspect of our lives and streaming services take over the world, the music industry has evolved over the past couple of years like never before in the world. past. While the first major revolution in the music industry could easily be attributed to iPods, new-age audio streaming services like Spotify and JioSaavn have completely changed the game.

Interestingly, social media has become the backbone of an artist. While talent is still recognized and appreciated, algorithms have begun to play an equally important role. How an artist releases the music, the subtitles they use, the hashtags, the timings of their release, and the ability to create content that gets turned into “Reels” – it’s all become part of the music industry. music powered by “algorithm”.

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A discussion of the music industry revolution cannot be complete without a mention of Metaverse. Live music concerts in the Metaverse have become the latest technological fad. Moreover, it opens up immense unimaginable opportunities when the clothes of the artist’s avatar can practically change with each song, etc. Music concerts in the Metaverse clearly became unquestionably possible with the Travis Scott concert in the Fortune video game, which over 2 million people in their avatars showed up to!

Also, with Snoop Dogg recently turning Death Row Records into an NFT label, another tech trend seems to be making its way into so-called MusicTech. The impact of Web3 on the music industry is inevitable. Imagine the scenarios – while you can just stream your favorite song on Spotify in the real world, with Web3 you can choose to purchase an NFT of the track and all instrumental parts will be algorithmically selected, mixed, mastered and delivered. in a single format. generated album art. Interestingly, in this scenario, you also don’t have a clue which version of the song you end up with and get something completely unique. In common Web 3.0 parlance, this is called “Blind Minting”

We must also look at the whole futuristic and social aspect of these technological revolutions. This utopian internet-based musical world has paid direct attention to artist-to-fan and fan-to-fan engagement, which is driven by experiences (such as Metaverse music concerts) and data algorithms (via streaming services by subscription). It also has a high-impact social media sharing aspect where people can almost connect with music. Portable devices like AirPods and low-cost data services have further enhanced the overall music experience for millennials.

However, this by no means means that live musical experiences (as in the real world) are over. The last two months have shown that the popularity of social media has actually accelerated ticket sales and crowd cheers for young artists at live concerts. Additionally, advanced hardware technologies and software solutions have made music production not only faster and easier for young artists, but also much better than before.

Overall, the music industry is about to witness a change. All of this is just the tip of an iceberg that has yet to be explored. Only a few tech entrepreneurs have yet leaned into the music industry and many more are still waiting to be disrupted. Like all other fields, fortunately or unfortunately, technology is called upon to take over. Whether you like it or not, it’s time to embrace it. As it was said in the famous song “Computer Love” –

‘Need a special girl

To share in my computer world

I don’t need a strategy anymore

With modern technology’

(Edited by : Priyanka Deshpande)

About Ethel Nester

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