Pandemic slashes commute times and makes microcasting the new normal for podcasters

Number Three Productions, GracePoint Publishing’s in-house audio production company

Amplify! With Karen Curry Parker, a microcast dedicated to sharing big ideas in small pieces.

Cosmic Revolution, a microcast produced to encourage cosmic revolutionaries to transform the world through their actions.

microcasts: small information that you can listen to while you wash the dishes, do your bedtime routine, while you have your breakfast in the morning, any small activity”

—Marc Packard

COLORADO SPRINGS, COLORADO, USA, February 4, 2022 / — Microcasting has become the latest trend in audio. As attention spans shorten and content availability continues to grow on podcasting platforms such as Audible, Apple Podcasts and Spotify, microcasting has grown in popularity as a way to share information broadcast via podcasts without requiring listeners to invest a lot of time.

Perfect for a car trip to the grocery store, a mid-day walk, or while waiting to pick up your kids from school, microcasts are small podcasts that retain the impact and informational value of a podcast. comprehensive, but require no more than 10 minutes of their listener’s time. This format allows listeners to skip the endless intros, fan mail segments, or rabbit hole tangents that full-length podcasts use to fill in the time and “guzzle” the content their listeners came for.

Productions number threea Colorado-based audio production company operated by GracePoint Matrix, is accepting consultations for creatives, authors and entrepreneurs looking to expand into the microbroadcasting space to grow their brand, business and audience.

With podcasting now having a presence in mainstream media consumption, it’s harder for new podcast creators to capture an audience and build an audience when competing against big-name podcasts that are in the game. For years. Microcasts have proven to be easier to digest for audiences looking to break away from their usual programs and don’t have to spend as much time exploring what a microcast has to offer. In many cases, microcasts help give speakers and creatives a platform that easily attracts an audience, which in turn creates an audience more willing to listen to longer, more detailed productions as the next step for micropodcasters. .

“Over the past couple of years, a huge impact we’ve seen on podcast listening is the decrease and disappearance of commute times. If you’re now working from home, even occasionally, you’ve wasted that time. commute to listen to your favorite show. Episodes of an hour, 45 minutes, or even 20 minutes are now too long for some listeners. I really like the idea of ​​microcasts: little bits of information that you can listen to while you wash washing dishes, doing your bedtime routine, while you’re having breakfast in the morning, whatever little activity you do now when you would have been commuting,” says Mark Packard, director of Number Three Productions and producer of microcasts such as “Amplify! With Karen Curry Parker” and “cosmic revolution”.

Microcasting has been adopted for a number of topics, as the information-rich mini-sessions are just as easy to record and produce as they are to listen to. With everything from grammar to sports highlights to news headlines to dense topics like understanding quantum human design, the microcast medium connects listeners to topics they love and want to learn more in a way that easily fits into any schedule. Each episode designed to cut to the chase without delay, keeps up with our fast-paced, information-driven world and leaves listeners content to receive exactly what they came to hear and no proverbial “fat” to cut before arriving. at the source of the information or entertainment.
The microcast is a resource available to authors and creatives through GracePoint Publishing’s in-house audio production company, Number Three Productions.

Carly Fahey-Dima
GracePoint Publishing
+1 719-527-1404
write to us here

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