The I Got Love campaign for Illinois Cares for Kids does everything right | Chicago Reel

The 1o8 I have love inaugural statewide advertising campaign for Illinois takes care of children is an artistic collaboration.

The spot features vibrant Illinois talent in a charming animated video that features a fresh and modern take on the Nat King Cole classic song, I have love.

1o8the commercially-focused Chicago creative agency tapped into the talents of Illinois artists, musicians and production partners, leveraging artwork from the artist, designer and street muralist Shawn Smiththe voice of super singers Meagan McNeal and Arla Voxthe animation production expertise of Sarofsky and the music production skills of Squeak E. Clean, to help develop and execute a new take on Nat King Cole’s classic “I Got Love” into a charming video that will appeal to many generations.

Take a look at both the English and Spanish versions and you’ll be immediately drawn to the visuals, the music, and the message.

I have love is spot on, and that’s why Reel Chicago made it our Reel Ad of the Week.

The campaign media plan includes online video, CTV, local broadcast, audio streaming, digital, digital OOH, social media and search.

1o8 also partnered with multicultural marketing experts PACO Collective to develop a bilingual campaign, accessible to Illinois’ diverse Latinx community. All communications are in Spanish and English, so Illinois families can find the right providers and resources quickly and efficiently.

The campaign begins under the auspices of Governor JB Pritzker’s office and lets residents know that affordable early childhood education and care is available to Illinois families. Illinois Cares for Kids is a place where parents, grandparents, caregivers, teachers, and child care providers can access everything related to early childhood in Illinois.

“Affordable child care and early learning opportunities are key to putting children on the path to success,” said Governor JB Pritzker. “We want every family in Illinois to feel empowered to find safe and affordable options for the children in their care, and the ‘I Got Love’ campaign will help give them the resources to do just that.”

“1o8 was delighted to participate in the realization of this mission worthy of INCCRRA and the Office of the Governor. And we were able to invite some amazing local partners to help us. » Jen Bills, Executive Creative Director, 1o8.

I have love was a natural vehicle for conveying the message musically that Illinois is full of people who care. More, Nat King Cole has roots in Illinois, having achieved early fame as a pianist while living at 4023 South Vincennes Avenue in Chicago. The song expresses the core principle of the Illinois Cares for Kids program, while the whimsical and colorful animations bring the message to life in a charming and welcoming video.

Creative Credits

Client: Illinois Network of Child Care Resource and Referral Agencies

Campaign title: I have love

Agency: 1o8 Agency

Agency Location: Chicago, IL

1o8 Agency

Founder – Aalap Shah

President – ​​Joe Valentin

Executive Creative Director – Jen Bills

Creative Director – Noel Margonza

Creative Director – Alexandra Zajac

Senior Art Director – Fernando Augusto

Charlotte Weller – Brand Strategist

Head of Client Management – ​​Teresa Kuruvilla

Account Supervisor – Gabi Nonneman

Producer – Jenny Napier

Producer – Krisi Olivero

Paid Media Specialist – Antonio Aguirre

SEO Specialist – David James

Email Marketing Director – Brienne Jepkema

Motion Design Studio – Sarofsky

Music Production – Squeak E. Clean Studios

Multicultural Marketing Consultants – PACO Collective

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