The Italian government reinforces its support for the Italian cinematographic sector | News

The Italian Ministry of Culture is strengthening its support and promotion of Italian films in the international market by creating four new funds to support the theatrical release of Italian films around the world as well as the financing of co-productions, festivals and participation at the market.

The Film Distribution Fund will be available to international distributors releasing Italian films from the end of 2022. It will cover 30% of theatrical distribution costs, up to a maximum of €30,000.

A second funding platform, the International Exporters Fund, has a budget of €600,000 to support sales companies in their first screenings of Italian films on the market. It will also offer pitching and training courses.

A third fund is the €520,000 Film Producers International Festival Promotion Fund, which aims to help independent producers secure attendance at international festivals.

Finally, the €330,000 from the International Fund for Festivals, Markets and Co-productions for Audiovisual Producers will support independent Italian producers of audiovisual works in their participation in festivals as well as markets and co-productions on selected projects.

It is not yet clear how and by whom the funds will be administered.

“The logic behind this is to provide industry players with instruments that can help them travel the world in search of new audiences, not only in theaters but also on streaming platforms and via TV broadcasters” , said Nicola Borelli, who heads the Directorate General for Cinema. and Audiovisuals from the Italian Ministry of Culture, told Screen.

“Italy has a tradition of telling stories that go beyond local audiences in terms of generated interest, and that gives us a competitive advantage. It means that we are open to international realities and that we are able to tell themes and do it in a way through television and cinema that fits into a much larger global vision.

The funds will launch in the coming months, although no exact timing details are currently available.

“I think it will be very popular in the Italian MIA film market in October at MIA when the funds are fully operational,” Francesco Rutelli, director of Italian film association ANICA, told Screen. “The Italian international market has withstood the pandemic very well with hundreds of sector operators on site and thousands connected remotely during the last edition. This year, the first data indicates that it will continue to be very strong, in line with the strong recovery data, and the great attention of the MIA will be turned towards Italian productions, co-productions and also the presence of Italy in the markets. international.

Italian titles at Cannes include The Eight Mountains and Marcel!.

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