The music and video market recorded an annual growth rate of 11.22% in 2021, the integration of advanced technologies with online streaming services will be the premium trend of the market

NEW YORK, July 28, 2022 /PRNewswire/ — The “Music and Video Market by Type (Video and Music), Geography (North America, EuropeACPA, South Americaand MEA), and Platform (digital and physical) – Forecast and Analysis 2021-2025report has been added to Technavio’s offering. Market value is set at grow from $154.45 billiongrowing at a CAGR of 12.14% from 2020 to 2025, according to the latest Technavio report.

Technavio has announced its latest market research report titled Music and Video Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2021-2025

With ISO 9001:2015 certification, Technavio has provided key market data to over 100 Fortune 500 companies for over 16 years. BROWSE THE SUMMARY OF THE RESEARCH REPORT TO LEARN MORE

Key Market Dynamics:

market engine

  • One of the main growth factors in the music and video market is the growing internet and smartphone penetration. With the advent of high-end smartphones and the ease of internet access, users are opting for online streaming services.

  • This increase in the number of smartphones makes it easier for users to access video and music content on the go. With the increase in mobile internet subscriptions, many online streaming service providers are exploring OTT platforms to provide online streaming services.

  • The increase in internet connectivity coupled with the availability of low cost smartphones has fueled the demand for these devices in emerging markets such as India, Russiaand Mexico. Hence, increasing penetration of smartphones and easy access to internet is driving the growth of music and video market.

Market challenges

  • The problems of video piracy and illegal downloading of music tracks will be a major challenge for the music and video market during the forecast period. Software is available on the internet such as BitTorrent and uTorrent which can be used to download audio and video content.

  • Although the use of services like BitTorrent is not illegal, the content shared through it is mostly copyrighted, which makes it illegal. Since it is difficult for some users to get a subscription to online streaming services, torrents make it easier by offering single-source downloads for all this content.

  • Additionally, content shared via torrents is mostly ad-free, providing an advantage over ad-based video-on-demand (AVOD) streaming services. Due to these advantages, many people prefer to use torrents and do not subscribe to OTT platforms.

  • Even though strict regulations and laws have been implemented to reduce illegal downloading, the lack of accountability helps to increase the adoption of illegal downloading. This, in turn, hampers the revenue growth of the music and video market.

Learn more about additional key factors, trends and challenges available with Technavio. REQUEST A SAMPLE REPORT (INCLUDING CHARTS AND TABLES) FROM THIS MARKET

Segmentation analysis and forecasts:

The music and video market is segmented by Type (video and music) and Platform (digital and physical).

  • The growth in the market share of video segment will be significant during the forecast period. Increased adoption of smartphones and smart TVs, improved internet connectivity and wide variety of video content on over-the-top (OTT) platforms are driving the growth of the video segment of the global music and television market. video.

  • Additionally, increasing internet speeds and the rollout of 4G and 5G internet connectivity are also contributing to the growth of the video segment of the global music and video market.

  • The demand for video streaming services is growing significantly in emerging economies, such as India and China. As a result, the number of subscribers to online video streaming service providers has increased significantly. For example, in 2020, Netflix had approximately 775 million subscribers worldwide.

The music and video market is segmented by Geography (North America, EuropeACPA, South Americaand MEA).

  • 30% of market growth will come from North America during the forecast period. The United States is the largest music and video market in North America.

  • However, the market growth rate in North America will be slower than market growth in other regions.

  • Growing demand for OTT services for video streaming will facilitate the growth of the North America music and video market over the forecast period.

For additional information on the contribution of all segments and regional opportunities in the report. DOWNLOAD A SAMPLE REPORT FROM THIS MARKET

Some of the main companies mentioned:

The music and video market is fragmented, and the suppliers are deploying growth strategies such as partnership with various artists to generate their original content to compete in the market.

To access more supplier profiles with their key offers available with Technavio. READ A SAMPLE REPORT FROM THIS MARKET

Related reports:

Stock Music Market by Licensing Model and Geography – Forecast and Analysis 2022-2026: The market value is expected to increase by $505.24 million, growing at a CAGR of 7.31% from 2021 to 2026, according to Technavio’s latest report. 41% of market growth will come from North America during the forecast period. The United States is the key market for stock music North America. Market growth in this region will be faster than market growth in Europe and AME. FIND MORE RESEARCH INSIGHTS HERE

Music Production Software Market by Type, End User and Geography – Forecast and Analysis 2022-2026: The market value is expected to increase by $369.87 million, growing at a CAGR of 7.31% from 2021 to 2026, according to Technavio’s latest report. The growth in music production software market share by professional segment will be significant during the forecast period. FIND MORE RESEARCH INSIGHTS HERE

Music and Video Market Scope

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of nearly 12.14%

Market Growth 2021-2025

$154.45 billion

Market structure


Annual growth (%)


Regional analysis

North America, Europe, APAC, South America, MEA, North America, Europe, APAC, South America and MEA

Successful market contribution

North America at 30%

Main consumer countries

United States, China, United Kingdom, Japan and Germany

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Alphabet Inc., Inc., Apple Inc., Microsoft Corp., Netflix Inc., Sirius XM Holdings Inc., Sony Corp., Spotify Technology SA, Tencent Music Entertainment Group and The Walt Disney Co.

Market dynamics

Parent market analysis, market growth drivers and barriers, analysis of fast growing and slow growing segments, impact of COVID 19 and future consumer dynamics, and analysis of market conditions for the forecast period.

Customization overview

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

Main topics covered:

1. Summary

2 Market landscape

3 Market sizing

4 Five forces analysis

5 Market Segmentation by Type

6 Market Segmentation by Platform

7 Customer Landscape

8 Geographic landscape

9 drivers, challenges and trends

10 Supplier Landscape

11 Vendor Analysis

12 Appendix

About Us

Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialist analysts, Technavio’s reporting library consists of over 17,000 reports and counts, spanning 800 technologies, spanning 50 countries. Their customer base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research, and actionable market intelligence to identify opportunities in existing markets and potentials and assess their competitive positions in changing market scenarios.


Technavio Research
Jesse Maida
Media & Marketing Manager
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UK: +44 203 893 3200
Email: [email protected]

Technavio (PRNewsfoto/Technavio)

Technavio (PRNewsfoto/Technavio)



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